THE
RISING
Brera Design District, Fuorisalone 2018, Milano
The Rising is an installation that transforms a street
intersection into a square, creates a pedestrian courtyard and signposts
unequivocally the entrance to the Brera Design District.
Developed with innovative surfaces for architectural
cladding in DVNE anodised aluminium, “The Rising” generates shimmering
chromatic effects in a constant relation with light.
The space that is generated ties
up the levels and functions of the pre-existing context, completing the design
of the area – next to which
there is a newspaper kiosk – to become the fulcrum of hospitality for the
entire neighborhood.
At the same time – thanks
to the iconic nature of the architectural feature and the scenographic value of
the urban backdrop – The Rising becomes a privileged space for meetings and
media events, a sounding board for the beauty and creativity proposed during
the Milan Design Week.
DESIGN TEAMFrancesco Librizzi
Rosamaria Campisi
Anna Carcano
Alessandra
Monticelli
PHOTOS
Alberto Moncada