FRANCESCO
LIBRIZZI 
STUDIO

SPAZIO DESIGN
Museo Nazionale dell’Automobile, Turin, 2025

The New Design Space at MAUTO is conceived as a place to narrate the evolution of the automobile through the lens of design, weaving together the languages, uses, and social customs that have accompanied more than a century of history. It functions as a tool for reading and interpretation, offering a fresh perspective on the relationship between the automobile and society.

The exhibition layout unfolds through a sequence of fan-shaped surfaces that articulate the visitor’s path and host a curated selection of objects, models, and documents. Each element becomes a chapter in a narrative that moves beyond the purely technical dimension of the automobile, engaging instead with design and industrial production, fashion, graphic design, and the visual culture of its time.

A dynamic backdrop of informational projections accompanies visitors along the route, while a transversal wall of posters—conceived as a flip-through “album”—is dedicated to the key figures who have shaped the history of automotive design. From this emerges a plurality of visions and languages that together have formed the collective imagination of the automobile.


DESIGN TEAMFrancesco Librizzi
Alessia Annunziata
GRAPHICS FiondaCURATOR
Silvia Baruffaldi
MULTIMEDIA INSTALLATIONLeftloft PHOTOSBin Jia
Fabrizio Forte per Numechi Studio
CONSULTANTSElements by Cavallaro