SCHOKOLADENFABRIK
Hans Finsler
San Giorgio in Poggiale, Bologna, 2021
At the heart of Foto/Industria 2021 is the food
industry, a theme of fundamental importance due to its inextricable link to
wider questions of philosophy and biology, history and science, politics and
economics.
Hans Finsler specialized in the representation of
objects since the beginning of his career. This exhibition, organized in
collaboration with the Rolla Foundation, is entirely dedicated to a specific
series created in 1928 by the Swiss photographer, commissioned by the German
confectionery factory Most. The only subjects are the company’s products,
chocolate and marzipan miniatures depicted in great detail thanks to a
particular combination of technical ability and philosophical minutiae. The
sweets are treated as unique works of artisanal and industrial brilliance. This
photographic series represents a middle ground between an advertising
communication and the recognition of authentic sculptural values.
The original setup of the library, designed by Michele
De Lucchi, consists of an array of bookshelves with a reading stand for the
volumes. A new delicate framework of different wooden elements overlaps to the
existing furniture. Thus creating a new rythm and a small shift able to convert
a reading room into an exhibition space.
DESIGN TEAMFrancesco Librizzi
Anna Carcano
CONSULTANTS
Tosetto
Allestimenti
CURATOR
Francesco
Zanot
CLIENT
Fondazione
MAST
PHOTOS
Alberto Moncada