LIBRIZZI
STUDIO
The client, the brand IRIS, is among the main ceramic tiles producer in Europe. Morevoer it is owner of several brands in the same field. The new stand was asked to host two of those brands: IRIS and FMG. A totally open space for both of the brands at the same tame, was the main task to avoid segregation. But at the same time a device was required to allow visitors feeling a unique and total sensation for each brand and its specifc products. A double sided system allowed to create mono-materic space according to the direction of observation. Going back and forth through the space, visitors had the sensation of the change of identity.
Francesco Librizzi
Vittorio Venezia