FRANCESCO
LIBRIZZI 
STUDIO
AYRTON SENNA.
FOREVER
Museo dell’Automobile, Torino, 2024

Unveiled on May 1st — thirty years after his passing — Ayrton Senna. Forever is the largest exhibition ever dedicated to the legendary Formula 1 driver. More than just a tribute, this immersive experience captures the spirit, passion, and legacy of one of motorsport’s greatest icons.

Visitors are welcomed by a striking facade installation inspired by Senna’s iconic yellow, green, and blue helmet. This vibrant, flag-like gateway transforms the entrance into a ceremonial prelude, setting the tone for an unforgettable journey through Senna's life, career, and enduring impact. Inside, guests step into a race-day atmosphere brought to life through powerful visuals, sound, and storytelling — honoring a hero whose legacy continues to inspire generations around the world.


DESIGN TEAMFrancesco Librizzi
Diletta Ciuffi
Alessia Annunziata
Olga Garanina CLIENT
 Museo dell'Automobile 
di Torino
 PHOTOSDSL Studio