The Rising is an installation that transforms a street intersection into a square, creates a pedestrian courtyard and signposts unequivocally the entrance to the Brera Design District.
Developed with innovative surfaces for architectural cladding in DVNE anodised aluminium, “The Rising” generates shimmering chromatic effects in a constant relation with light.
The space that is generated ties up the levels and functions of the pre-existing context, completing the design of the area – next to which there is a newspaper kiosk – to become the fulcrum of hospitality for the entire neighborhood.
At the same time – thanks to the iconic nature of the architectural feature and the scenographic value of the urban backdrop – The Rising becomes a privileged space for meetings and media events, a sounding board for the beauty and creativity proposed during the Milan Design Week.